Do you need to use your company to run it?

There was some research done recently showing that the senior management at Google are somewhat light users of their new social networking site Google+.

Suffice to say this isn’t a good advert for their commitment to Google+. If they’re not using it, why should anyone else? Do senior managers need to use the service their company supplies?

One could certainly argue that it would give them a much better understanding of both the problem their product is solving, and of course how well it goes towards doing that.

Do senior managers need to use the services they’re selling?

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