For the uninitiated, outbound marketing is things like tv ads and billboard marketing. In my opinion they absolutely suck at pretty much everything because we're so atuned now to zoning them out. Yet still marketers insist on spending an absolute fortune (and they do generally cost an absolute fortune) on things that they generally have no way of measuring the effectiveness of.
It suggests a world where there is more money than sense. For instance I know of a new website with traffic averaging double figures per day, yet it has received over £10,000 in advertising in its first month, with the advertisers presumably either not caring about a return on that investment or not doing their due dilligence in finding out just what they're buying.
Voltier digital have produced an infographic that kinda sums up the folly of outbound marketing. Why do marketers reach for the cheque book before their brain?
I think people don't feel they're doing something if it doesn't cost money. I can't honestly remember the last advert I've seen though. On TV I fast forward past them and can't recall any from print media. If I want something I generally just Google for it and start researching from there.
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