Convincing others that what you do is important

As a social media man a big part of the role over the past few years has been selling in the benefits of social media to my employers.  I've also done a wide number of lectures around the country and a similar type of sales job has been required to showcase the importance of social media and then of course to reveal some ways people can use it.  A major tool in achieving this has been the wonderful Social Media Revolution video.  It presents the importance of social media in a really nice way and with Fat Boy Slim providing the soundtrack has convinced many an indifferent soul of the value of social media.

I sense that such efforts are required in a wide range of spheres.  In my current role we're champions for process improvement.  This includes things such as lean and six sigma and it appears that many in the mangement world are skeptical of the benefits of process improvement.  So we've tried our hand at a video of our own.  I'm undoubtably bias but I think it's pretty darn good.  Have a look and see what you think.

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6 thoughts on “Convincing others that what you do is important

  1. I like the video. Reminds me of the social media revolution video that is massively popular on YouTube. I've certainly used that before to convince people that social media is the real deal.

    • Thanks Kevin. It was broadly speaking based on that very video. I\’d be very happy if it reached that sort of level of popularity. It\’s going down well amongst the process excellence community so far though.

  2. LIked it a lot. Simple, colorful, key message content. Very relevant in my Lean deployment work. Would suggest allowing a bit more time for the audience to absorb the content of each page. Thanks for sharing.

  3. Nice!

    I tend to be fairly process oriented myself, but it is surprising how many people I run into who think of "process" as some sort of straightjacket that will choke the creativity/individuality out of an organization. The challenge, at least for me, has been to convince people that processes are the way to make their lives easier. e.g. "You won't be wasting time trying to figure out who is responsible for X, because the process/system can manage that for you."

    • That's right Terry. In any industry a lassez faire approach is unlikely to work because you are relying on chance to come good for you. It might happen, but there's a decent chance that it won't.

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