Comments on: Social media isn’t about campaigns it’s about strategy http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/ Bringing the world of social business to you Sun, 06 Jul 2014 13:28:27 +0000 hourly 1 http://wordpress.org/?v=3.9.1 By: gazalla http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33328 Fri, 23 Nov 2012 19:50:15 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33328 I agree. Social media is great as an overall curation tool and for intelligence gathering info. I think that companies are focusing on campaigns because it was the old school way of doing thinks where campaigns remind them of the old method of advertising. It will take time for companies to realize that social media is so much more since it's the new way of doing business.

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By: Adi Gaskell http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33231 Thu, 22 Nov 2012 06:41:51 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33231 Exactly Frederic. It also helps with the ROI question as it's explicitely asking the question of how social media can help us achieve our core business objectives. If you're applying social to an objective then it becomes a more direct link between what you do and it's benefits to the business, whilst avoiding such fluffy metrics as engagement or reach.

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By: Frederic Gonzalo http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33220 Thu, 22 Nov 2012 02:46:56 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33220 So true! I keep repeating this in my presentations and conferences: social media is a business function, NOT a marketing function. Once companies realize this, we might start seeing more strategic thinking. But as long as it remains under marketing & communications, the "campaign" focus will be a tough one to change…
Cheers,
Frederic

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By: Carol Lynn http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33193 Wed, 21 Nov 2012 17:12:55 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33193 Great perspective and I really appreciate it. We are so bombarded with ads, and a campaign is basically an elaborate ad. I love the strategy approach because it implies something much more holistic and also attentive to your actual customers. Listening, learning, engaging… all that happens strategically. it can go a long way to building trust and awareness. Campaigns can be part of an overall strategy but should not be the whole deal.

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By: Adi Gaskell http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33181 Wed, 21 Nov 2012 07:17:43 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33181 Thanks Nick.

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By: Andrea http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33178 Wed, 21 Nov 2012 07:07:07 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33178 Nothing to add really except to say I completely agree.

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By: NickBlack01 http://adigaskell.org/2012/11/17/social-media-isnt-about-campaigns-its-about-strategy/#comment-33175 Wed, 21 Nov 2012 06:37:25 +0000 http://www.adigaskell.org/blog/?p=2200#comment-33175 Hear hear. Great post Adi.

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