Comments on: Do your senior managers need to be active on social? http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/ Bringing the world of social business to you Sun, 06 Jul 2014 13:28:27 +0000 hourly 1 http://wordpress.org/?v=3.9.1 By: Nico Jacks http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-39525 Thu, 06 Jun 2013 18:27:35 +0000 http://www.adigaskell.org/blog/?p=2394#comment-39525 In my experience you can get them onboard if – and only if – you can "show them the money" – or if it will make them look better to their superiors. Otherwise you are facing an uphill battle!

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By: Manuel Gibson http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-37486 Tue, 16 Apr 2013 02:40:25 +0000 http://www.adigaskell.org/blog/?p=2394#comment-37486 It sure would help if they did. Seeing the higher ups being so open and engaging can be a surprisingly effective motivator.

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By: Andrea http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-34802 Fri, 11 Jan 2013 07:28:51 +0000 http://www.adigaskell.org/blog/?p=2394#comment-34802 I think them getting the culture of social is far more important than them actually using various tools.

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By: NickBlack01 http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-34674 Thu, 03 Jan 2013 07:21:26 +0000 http://www.adigaskell.org/blog/?p=2394#comment-34674 I'm kinda cynical about it to be honest. Even when I do see a 'senior' person online, I seldom think it's actually them but rather their office or PR team. If it's really them using social tools then fine, but if it's done in their name then that's a complete waste of time.

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By: Alex Dumpfree http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-34641 Sun, 30 Dec 2012 01:11:13 +0000 http://www.adigaskell.org/blog/?p=2394#comment-34641 Nice post Adi. It seems awkward now for executives to get into social media wagon but sooner, they will see the importance and relevance of it. But for sure, they will be a little bit reserve when they're in.

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By: Adi Gaskell http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-34628 Fri, 28 Dec 2012 18:31:11 +0000 http://www.adigaskell.org/blog/?p=2394#comment-34628 Hi Tim, hope you had a nice Christmas? Thanks for the comment. Getting leaders on board can be a big boost, especially when you're trying to cross over from early adopter usage to mainstream usage within the organisation. Has to be authentic though, no ghost accounts or anything. That's when early results are handy because it helps to convince them that it's worthwhile.

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By: Tim Lloyd http://adigaskell.org/2012/12/28/do-your-senior-managers-need-to-be-active-on-social/#comment-34627 Fri, 28 Dec 2012 17:12:21 +0000 http://www.adigaskell.org/blog/?p=2394#comment-34627 I agree it has to be about results. But there is also a case to be made when the senior exec\’s personality is an intrinsic part of the organisations brand, or he/she holds key external relationships.

These seem to be the circumstances in which figureheads adopt social media.

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