Comments on: Blogging your way to box office success Bringing the world of social business to you Sun, 06 Jul 2014 13:28:27 +0000 hourly 1 By: socalboxster Fri, 09 May 2014 16:13:33 +0000 Social networks are so pertinent these days. It's amazing how many people of different age groups are participating. I can definitely see that preteens and teenagers are heavily influenced by sites like Tumblr, Facebook, and Twitter. They practically live on them. So, influencing them through these mediums is smart. I recall back in 1999 when "The Blair Witch Project" was released. It was hyped so much on TV and via a website. People began to believe it was factual, even though it isn't. This definitely built anticipation, and allowed the film to pull in a fortune at the box office. Other than advertising, hype seems to be very effective as well.