Booz & Co have teamed up with Buddy Media this week to produce a report getting under the hood of social media. The report attempts to answer questions such as
- What social platforms are brands investing in the most?
- How many companies have a senior executive solely dedicated social?
- What social media metrics are most important to brands?
You can view the full report below, but here are a few key takeaways.
1. Facebook is king
Facebook is far and away the most popular platform for use by marketers, followed by Twitter, then YouTube.
2. Few have a senior exec responsible for social media
The report found that just 35% of organisations have a senior executive who is responsible for social media.
3. Not many CEOs know about social media
The report revealed that just 38% of company chief executives know about social media and their companies attempts at engaging with it.
Here is the full report
Booz & Co Buddy Media Campaigns to Capabilities Social Media and Marketing 2011
