Groupon have come in for a bit of a bashing lately, but there's an interesting new site that marries up Facebook marketing with group buying. The site is called LikeBids, and it relies upon followers of your Facebook page 'liking' something. If enough like your offering they're each messaged a coupon to get their discount.
Here's how it works.
LikeBids – FIRST Social Media Auction Site – Brand New Form of Collective Buying! from Eric on Vimeo.
Interesting concept. From a companies perspective though, the key is if those that get a discount become regular customers. I suppose if they already like your Facebook page then that is more likely than if they randomly find you on Groupon.
That does sound interesting. Worth giving a go I should think.