As regular readers of the blog will know, I'm a big fan of live blogs as a means of bringing events to life.  They have all the value of tweet jams whilst also allowing users to interact via the web or email.  You can also use polls, add videos and photos, include sponsorship and various other things that added together make them fantastic mechanisms for engaging with attendees.

From a marketing perspective they're also great as you can offer publishers in your niche the embed code so they can host it on their site.  For instance Professional Manager magazine have added the PEX Week live blog onto their site for their readers to join in with.  The session will also be embedded onto the intranet of delegates so that colleagues can follow along, ask questions and so on.

So all in all I think they're great.  Oh, and you can get sponsorship either for the blog itself or for sponsored Q&A sessions, thus turning it into a revenue generating tool.  All in all it's a winner whichever way you look at it.

So, to PEX Week Europe.  It's the annual process excellence event held in London.  This year it's at the Film Museum on the Southbank (next to the London Eye).  I checked out the venue today and it looks really cool and I think the event should be a smasher.

Highlights (all UK time):

• Keynote speech – Equipping your business for all eventualities: Learning from the lessons of the recession and building a stronger organisation for the future by Connie Moore 24th April @ 10am
• Live Q&A with the Deming Forum on how Deming applies in the 21^st Century @ 11.45am
• Keynote speech – BIG Data = BIG Opportunities! – Discover the Value of Data Analysis in Developing Customer Centric Process with Andy Jones 24th April @ 12.15
• Live Q&A on Big data with Connie Moore and Andy Jones 24th April @ 1pm
• Tweet jam on sustainable innovation 24th April @ 3.10pm
• Keynote speech – Raising the competitive bar and securing Customer Gold by Steve Towers 25th April @ 9am
• Live Q&A on Six sigma on steroids with Steve Towers 25th @ 1.15pm

Get involved below.  The hashtag for the event is #pexweek if you want to contribute via Twitter.