Sure you're familiar with the scene. You have your nice and shiny official Facebook Page, but the search results are littered with un-official ones. You obviously want to drive people to the official one, but finding all of the un-official ones can be a nuisance.
Facebook to the rescue. They've released a new feature that lets Page owners 'report duplicates'. This searches for pages related to their own and report the ones that aren't official. Facebook then have a look at these duplicates and if it agrees with you they'll recategorize them as community pages that link back to your official one, which is nice.
The feature sits under the 'edit page/update info' tab, and should hopefully remove the confusion created when fan pages get confused with official ones. Of course a note of caution should be raised, as some fan pages are actually very valuable to you as a brand and you shouldn't go squashing the efforts of devoted supporters at the click of a button. I strongly recommend that this feature is only used for dormant Pages that were setup and not promoted.
Below is a screenshot of the new feature for you.
When a page is designated as a community page, it will say so beneath the page name and include a link to the main fan page. Community pages are similarly distinguished in search results, though many users might not notice the difference. Unlike Twitter, which offers verified accounts, Facebook doesn’t give official pages any designation. Typically users look at the number of Likes as a gauge.
I don't like this at all. Imagine you've put lots of time into creating a page, it's got lots of fans and a good community. Then Facebook comes along and changes it all. Sorry but that'd piss me off big time.
Yes quite. It would certainly need to be done on a case by case basis. Some pages will be lying dormant whilst others will be very active. You shouldn't apply a broad brush to this at all.