Senior executives are sadly quite famous  for not getting social media.  They veer from not really bothering with it to not seeing the benefits of it.  A lack of clear ROI is a significant factor in this lack of enthusiasm.

Nevertheless, companies are coming around to the view that social business is increasingly just how business will operate in the future, as social technologies shift how employees and customers expect to engage with organisations.

McKinsey  have produced a list of six skills leaders will need to make a success of this social landscape.  See the list below and ask yourself how many you have.