The COVID-19 pandemic has prompted much consideration around what the “new normal” will look like once the pandemic subsides. Logic suggests that the virus has prompted a reset of much that we had previously taken for granted, and a new and better world will emerge out the other side.
New research from Citrix explores what that world might look like for workers around the world. The research suggests that workers will be increasingly looking for things like flexible work, diversity and inclusion, and the latest digital tools in their work. They also want companies to have a clear purpose.
“As the economy gears up again and the job market begins to make a recovery, we’re likely to see a surge in people seeking new roles,” the researchers say. “But the pandemic has forever changed the way employees view and approach work, and if businesses want to attract and retain the talent they need to move forward tomorrow, they must understand their mindset and desires and develop plans to accommodate them today.”
The future of work
The researchers quizzed a total of 2,000 knowledge workers and 500 HR Directors in the United States, and a number of key findings emerged. Firstly, flexibility of location has never been more requested, with 88% of employees saying they want this as part of any role they taken on. This might precipitate movement to greener pastures and out of major cities.
Respondents also expressed a clear desire to be judged more on the value they deliver rather than the volume or the amount of time they put in. Central to this is the trust that also plays such a big role in being able to work from anywhere.
“Work is no longer about getting the most out of people, but the best,” the researchers say. “Forward-thinking companies recognize this and will focus on designing people-centric experiences that unlock the full potential of their employees and empower them to deliver transformative results.”
Agility is key
There was also a clear belief that the world is changing incredibly quickly, and that workers will need to keep pace with that change by both honing their current skills and learning new ones on an ongoing basis.
From an organizational perspective, companies are looking to utilize the latest collaborative technology to allow such development to take place, with agile learning seen as the most important factor in attracting and retaining the best talent.
“As the battle for talent heats up, it will be important for organizations to focus on cultivating the talent they already have, as well as recruiting externally,” the researchers say. “Organizations that prioritize reskilling and upskilling will not only boost the motivation of their existing workers, but gain the attention of the brightest new recruits.”
Central to achieving this agility is the creation and support for a diverse workforce. Nearly all employees believe that a diverse workforce is crucial to the success of organizations and will drive competitive advantage in future.
“People want to work for companies where they can pursue their passions and explore, create and innovate alongside individuals with different perspectives to deliver meaningful outcomes,” the researchers conclude. “And as we progress and create a world where there is more equity and opportunity for all, companies must focus on creating diverse and inclusive environments in which employees can be their authentic and whole selves, take risks and are empowered to contribute to the business.”
