People care more and more about climate change and sustainability, but does this concern show up in schools? A recent study from the University of Arizona asked marketing teachers in 42 countries if and how they include climate change in their lessons.

The study found that just over one-third of teachers actively include sustainability and climate change in their classes. About half of them know things need to change but are stuck teaching the same old marketing stuff. The rest value the usual marketing lessons. They don’t deny climate change, but they think marketing class isn’t the place to talk about it.

The paper not only discusses the problem but also offers ideas and resources for teachers who want to change their research or teaching to encourage an economy that supports nature restoration and zero carbon emissions.

It’s not just about classrooms; change should happen in different places like with individuals, universities, industries, and the wider society.

“The current economic system has worked for many of us in many ways—including cleanliness, comfort, convenience—but it doesn’t work for everyone, and it definitely doesn’t work for nature,” the authors conclude. “The model that requires infinite growth cannot be workable when you think about resource constraints on our planet. It will require rethinking what economic success means and changing how we live our lives.”