A pretty significant problem with Twitter is that if you don't catch a tweet right then the chances are that it'll be lost into the torrent of new tweets, never to be seen again. All of which is far from ideal, either from a readers point of view or a tweeters point of view.
That makes the news today that Twitter has reached a deal to buy both the team and the technology at RestEngine very interesting. If you're not familiar with RestEngine, they're a company that provide email marketing services. Lest we forget, Twitter also bought Summify recently, so that purchase could help you create a digest of your best tweets, with the RestEngine technology then used to email your followers with your best bits.
This is the statement on the RestEngine homepage
“We’re very excited to announce that the RestEngine team is joining the Twitter flock! Just over two and half years ago we founded RestEngine to help social app publishers send targeted one-to-one emails based on a subscriber’s social graph. It’s been an incredible journey where we had the opportunity to work with some of the leading social app publishers. With our customers, we’ve iterated on our social marketing automation platform while defining a new set of best practices for this brand new world of outbound social marketing. We’re thrilled to now focus our email skills and marketing automation know-how on a much larger scale at Twitter.”
This would provide users with a nice digest feature, whilst maintaining the constant stream of tweets for which Twitter is famous. Summify and RestEngine could help it accomplish this through the email medium rather than cluttering Twitter’s clean interface. Those emails could show the most retweeted, @replied, or favorited tweets by people you follow.
Services like Paper.li have shown the popularity and demand for these kind of services, so it will be interesting to see what the new team can come up with.