The whole field of personal branding is far from a new one, so many of you will be doing all you can to ensure what appears in Google when people search for your name is painting you in the best light possible.
That said however, a new study by Trackur has still produced a surprising result. They asked over 700 people when they last Google’d their name. The results are shown in the pie chart below, but if you can’t wait that long, an impressive 46% of people admitted to searching for their own name in the last 24 hours.
When things were expanded out to a one month timeframe that figure leaped to 73%.
Now it’s worth remembering here that Trackur are a company that provide social media monitoring services, so the people they surveyed for this study can be expected to be amongst the more savvy when it comes to personal branding and monitoring of that brand. Trackur have claimed that many of those polled were not Trackur customers, but still a big question mark hangs over the impartiality.
The full results are included below. How often do you Google your own name? If you do, what do you want searchers to find when they do Google your name?