I’m sure you’ve all heard of Lance Armstrong, the cyclist who returned from cancer to seemingly win 7 Tour de France titles amidst many allegations of drug taking along the way.  He reacted to those allegations in an aggressive manner, seeking to destroy and discredit those who dared stand against him.  The tactic worked until the weight of evidence became too great and he engineered the sickly tell-all to Oprah Winfrey last month.

It’s a story I’m sure most of you are familiar with.  What you probably aren’t so familiar with is the cycling social network Strava.  Strava has a simple yet ingenious premise.  It invites members to upload the GPS data from their rides (and runs) to the site.  It then ranks users against one another for particular segments.  So you can see for instance how you rank on your favourite local hill.  The quickest rider is crowned the King of the Mountain.

The site is mainly the preserve of amateurs, although now and then pros and ex pros crop up on the site and duly blow everyone else away with their speed.  I’m sure most amateurs would be quite happy to pit themselves against the riders they admire.  The thing is, Bloomberg revealed this week that Lance himself has joined the site.  Not only has he joined, he’s joined in bullish mood, with his profile biog stating:

“According to my rivals, peers, and teammates I won the Tour de France 7 times.”

lance armstrong on strava

Michael Horvath, CEO of Strava, has said that no steps will be taken to remove Armstrong from Strava, and initial indications seem to suggest that he’s using the site more for running than cycling.

How would you respond if a disgraced someone from your industry turned up on your community?