Kevin Spacey on the importance of giving customers what they want

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The following is a fantastic speech given by Kevin Spacey at the Edinburgh Television Festival (thanks to Luis Suarez for the heads up).  It’s a fantastic, and timely, missive towards the television, and indeed the entertainment, industry about the importance of giving customers content and stories in the way they want it.

Enjoy.

One thought on “Kevin Spacey on the importance of giving customers what they want

  1. Great post from a great speech. I think there’s a couple of other elements here in addition to the audiences’ thirst for stories irrespective of platform:
    1. The ability of the story teller to create something they find engaging, leading to,
    2. Trust in that story teller by the channel/platform – to Spacey’s comment that Netflix had “run their data” and felt confident that the approach would work.
    I wonder whether new story tellers without proven track records are getting the same breaks?

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