Kevin Spacey on the importance of giving customers what they want

The following is a fantastic speech given by Kevin Spacey at the Edinburgh Television Festival (thanks to Luis Suarez for the heads up).  It’s a fantastic, and timely, missive towards the television, and indeed the entertainment, industry about the importance of giving customers content and stories in the way they want it.

Enjoy.

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One thought on “Kevin Spacey on the importance of giving customers what they want

  1. Great post from a great speech. I think there’s a couple of other elements here in addition to the audiences’ thirst for stories irrespective of platform:
    1. The ability of the story teller to create something they find engaging, leading to,
    2. Trust in that story teller by the channel/platform – to Spacey’s comment that Netflix had “run their data” and felt confident that the approach would work.
    I wonder whether new story tellers without proven track records are getting the same breaks?

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