Adi GaskellHello all and welcome to my blog.  Social business is about to underpin a revolution in how our organisations operate.  This blog exists to help you navigate this new world.

It doesn’t matter what your official title is, if you want to use social media to improve your business, this blog is for you.

You’ll find out about:

  • The latest case studies from around the world
  • Academic and professional research into social business and management
  • Best practice advise
  • Plus a few bits and bobs that I find interesting

Hopefully you’ll find plenty here to enjoy.  If you’d like to subscribe to updates you can do so via rss or Twitter.